Most companies use reports and have meetings where they express their opinions, either in written or spoken form. Choices and decisions are based on shared data and information. What happens actually?
In a meeting a position is taken based on some information. That is the usual form, but one subtle aspect is quite interesting: when we think company, we think of an organization that is supposed to remain beyond emotions and feelings. The assumption is: “To be professional means not to be emotional”.

Key point
The key point is: who works in any organization?
People!
Who decides, who makes the analysis, takes part in the meetings and so on?
People!

Reflection
One thing to think about: in a relationship, what kind of communication is the most powerful: the one based on information, or the one based on feelings?

Organizations tend to ignore the language of feelings. That approach is the normal one, but, is that effective? What would be the efficacy of one instruction saying that all the personnel should dance before starting the working day? What would be the efficacy of such information in a company if people, the ones supposed to dance, did not feel like dancing in the morning? Would such instruction work?
Of course not.

Efficacy in communicating

The managers want their personnel used to get getting information and following them. Orders are given through information. Questions are made through information.
Information is useful, but it is quite empty if we don`t consider the feelings and emotions. Information may become powerful if aggregated with some kind of spirit.

Let’s say that such “spirit” gives life to information – and may be awakened or created by some living energy. Feelings have some kind of living energy in them.
When someone feels what is being communicated, we understand that the communication is much more powerful, and the tendency of respecting that piece of information is greater.

Let’s observe the best coaches in some sports:
The best ones are those who know, consciously or not, how to transfer feelings and emotions to their team. The teamwork-effect is not a result of machinery, but of uplift in the feeling and emotional levels among the teammates.

Communication aggregated with feelings is the breakthrough to be worked out.

How many teams are almost massacred or ignored by the media before proving their quality? And how many of them arise from the bottom to the top surprisingly?
Most of those teams, which come up from nowhere, have a kind of “aura” generated by the coach and reinforced by the teammates during the preparation time.
Somehow they get stronger in the middle of a crisis, or under waves of negativism towards them.
What makes the difference among the ones who just give up and those who lead their teams to the top?
The winners, somehow, don’t allow those external “weapons” to reach the core of their team. They are able to keep a purpose very clear; they strengthen that “aura” that protects them from the entire bad opposition environment around them.

Breakthrough
People are the best assets of any organization. They must be fed properly and that includes not only the right information but also the right feelings and emotions.

One extreme comparison
Imagine someone’s wife (may be yours). The man is a manager of a multinational company and gets home late.
Situation one
– (His side): He is in a meeting with his head office.
– (Her side): She does not know where he is and why he is late.

Situation two
_ (His side): He gets home and sees her. (He thinks about giving her the right information: where he was, what he was doing and so on).
- (Her side): She expects him to be “with” her and to express his “feelings”. That´s the way she may “feel” whatever he’s going to tell her.

Situation three:
- (his side): He just gives all the basic info to her. This is the way he is used to communicating: through data, info and so on.
- (Her side): She feels frustrated with his behavior.

Analysis
The info didn’t go through the communication channel. Somehow it got spoiled. Why?
She was using feelings to communicate. He was using information to communicate. They simply used different language. One couldn´t understand the other.
Result:
Lack of communication. Both sides feeling uncomprehended. The final feeling for both is bad.

Way out
If he had used feelings together with the information, the communication would have been more effective. The language of feelings is more powerful and it is the human language, despite being disregarded by most organizations.
Communication has some channels. Among them the most powerful it is the one of feelings.
In any area, communicating has to do with a certain level of feelings. Of course that at an organization the relationship is not like the one of a couple, but it is not like two machines communicating either.
When it comes to relationships, the feelings-based communication prevails. The reality is that the overall feeling about what is being communicated is what remains. When we approach professional communication, the level of feelings may be lower, but for sure they still exist. Feelings are human expression. In order to develop them, companies must become more humane!

Slippery edge
Most organizations not only ignore the expression of feelings but also inspire people to hide them.
That works as putting a barrier on its own pathway to get stronger. Most people who work in such environments tend to learn how to hide, cover or give excuses not only regarding the world of feelings, but also for most things. The fact is that this kind of attitude weakens the person and the whole organization, and does not solve problems. This kind of environment inside an organization blocks the manifestation of another powerful instrument for success: creativity, which is very much related to the feelings one may have.

Feelings are always there. What makes the difference is the kind of feelings: healthy or harmful ones. It doesn’t matter if someone tries to hide them, they do not disappear just like that. On the other hand, it is possible to change feelings, to generate good ones and substitute them for the bad ones.

Feelings-based communication
A feelings-based communication must express feelings. The information-based communication does not depend on the words or the contents alone. They will only be effective when they are aggregated with feelings.

In a company one would not give flowers to the partner, generally. But the key value required in a partnership, trust, is based on feelings more than anything else.

The Jury
The jury decides someone’s future based on their feelings, reinforced, of course, by the data they got. But the data itself isn´t enough to save or condemn someone. Usually when the prosecutor or the defense-attorney succeeds in conveying feelings in the communication with the jurors, there will be greater chances of winning the case.

Wastes
Wastes are also related to feelings. When someone feels happy he saves energy, when someone feels sad he wastes energy and it gets worse when he tries to hide those bad feelings. He loses energy in a double way: for trying to hide something he does not want others to see and because of the proper original bad feelings he is going through.
The energy loss is huge.

Suggestions
There are several ways to generate good feelings.
Music, readings and friends are some of them.
To observe situations from a distance or to get inspired by some good sources may help as well.